Product Video

Rhino Hook

Michael Jobling directed the video whilst both Michael and Ryan Harvey (Producer) wrote the creative treatment. The location was a very generic warehouse with nothing unique to offer. With the intention of giving the film its own ‘style’ I decide to backlight most of the shots with an on-brand blue. This tied the video together with the brand and helped make it stand out against similar videos.

The Rhino Hook has a very simple function however it happens so quickly that it can easily be missed and become confusing. For this reason we decided to shoot the Rhino Hook being used from various angles in several use-case scenarios and in a variety of speeds. In addition to this we also opted for graphics to point out the key features of the product.